Surfacing featured snippets from5/22/2023 Take a look at the stats for each search term. Then, prepare that spreadsheet for upload to the SEMRush keyword tool.Īfter that, upload it and look at the keywords related to the ones that you just uploaded. That means it should be fairly easy for you to rank on related terms as well.Įxport those keywords to a spreadsheet. Why? Because Google already recognizes you as an authority on those subjects. That list of keywords is your starting point. On the left-hand side of that report, you’ll see keywords that are currently appearing in a snippet. Make sure you click on “Already Featured” at the top of the table. Just fire up the Featured Snippets Report and take inventory. Start by gathering all your keywords that are currently appearing in snippets. When looking for opportunities, you should start with the basics. Going the extra mile will 100% pay off here, so really focus on how you can make the information better or clearer than your competitor. If you see that it’s been marked up to include review ratings, photos, etc., you may want to apply the same Schema to your listings to compete on the same playing field.īeyond that, look at ways you can improve upon the current snippet holder. That’s important because you might need to imitate some of their tactics to steal their snippet spots.Īnother thing to keep an eye on when performing your competitive research is any markup associated with any current snippets. Make a note of their stats and quietly say to yourself: “Challenge accepted.”Īlso, pay attention to where the competitors ’ snippets are coming from.Īre they coming from content on the blog? Are they coming from the homepage? Are they coming from category pages? Just plug their URLs into the search bar, one at a time, and look at the same report you checked out for your own domain. The good news is that SEMRush lets you spy on your competitors. That ’ s how you ’ ll steal market share away from other businesses in your industry. If your competitors are appearing in snippets 1% of the time, then you should make it your goal to appear in them 2% of the time. Now that you know where you stand in terms of how often your site appears in a featured snippet, it’s time to go through that same process for your competitors. If you ’ re wondering how to find opportunities, take a look at your competitors. Next, Find out Where Your Competitors Are For Featured Snippet Opportunities That doesn’t mean that you don’t want to improve, though. If you’re seeing a very low number there, don’t worry. Take a look at the percentage of your search results that appear in a snippet. Just below that, you’ll see info about how often your site appears in special search engine results. Glance over to the right-hand side of the page and look at the section called “SERP Features.” You’ll see a new screen that gives you information about how often your site appears in the search results. On the left-hand sidebar, you’ll see a menu.īeneath the “Domain Analytics” section, look for “Organic Research.” Below that, click on “Positions.” Just plug your URL into the search field and check the results. You won’t be able to answer that question without the aid of a tool.
0 Comments
Leave a Reply. |